> For a complete page index, fetch https://developer.close.com/llms.txt

# Standard Object Labels

Standard object labels are the display names your organization uses for the
standard CRM objects. An organization that sells to companies rather than
people can rename Leads to Accounts, and Close will use "Account" and
"Accounts" throughout the app instead.

Currently, there are the following label types:

- `lead`
- `lead_status`
- `contact`
- `opportunity`
- `opportunity_status`

## Labels are display names only

Standard object labels never change the shape of the API. Resource paths, field
names, ID prefixes, and enum values all keep their built-in names no matter what
an organization has renamed. Leads stay at `/lead/` with a `lead_` ID prefix even
for an organization that calls them Accounts.

So use these labels when you render Close data in your own UI, and keep using
the built-in names when you talk to the API.