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CRM Core

Leads

Leads are the most important object in Close.
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List Leads

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Leads are the most important object in Close. They represent a company or organization and can contain contacts, tasks, opportunities, and activities. In fact, these other objects must be children of a Lead. You can think of a Lead in Close like both a “lead” and “account” in the terminology of some other CRMs.

When a lead is returned, its basic info as well as related tasks, opportunities, and custom fields are included. Activities are excluded and must be fetched separately via the Activities endpoint.

Custom fields that have a value are returned as custom.FIELD_ID, where FIELD_ID is the ID of the custom field (see Custom Fields for more details). Note that using the custom field dict is deprecated, and the field will be removed from the API.

When using the _fields parameter, specify custom to show all custom fields. Alternatively, only return a subset of custom fields by specifying a comma-separated list of one or more custom.FIELD_ID identifiers.

Smart Fields are not included in the response by default. To include them:

  • Fetch a specific Smart Field with ?_fields=smart_field_name,other_lead_field_names
  • Fetch all Lead fields and all Smart Fields with ?_fields=_all

Smart fields are calculated fields, like number of emails on a lead. To speed up your integration, we recommend that you only use the _all flag to discover what Smart Fields are available and then use ?_fields=specific,set,of,fields to return only the fields you need.

To easily find Leads that match specific conditions, use the Advanced Filtering API.