Standard Object Labels
Rename the standard CRM objects — Leads, Contacts, and Opportunities — to match the vocabulary your team already uses.
Standard object labels are the display names your organization uses for the standard CRM objects. An organization that sells to companies rather than people can rename Leads to Accounts, and Close will use “Account” and “Accounts” throughout the app instead.
Currently, there are the following label types:
leadlead_statuscontactopportunityopportunity_status
Labels are display names only
Standard object labels never change the shape of the API. Resource paths, field
names, ID prefixes, and enum values all keep their built-in names no matter what
an organization has renamed. Leads stay at /lead/ with a lead_ ID prefix even
for an organization that calls them Accounts.
So use these labels when you render Close data in your own UI, and keep using the built-in names when you talk to the API.